Brasileirão 2024 record R$555 million in sponsorship deals, up 66% from last year

Major clubs secure lucrative partnerships as betting companies dominate the scene.
Desmond Efe-Khaese
2024-04-20 11:27:42

The Campeonato Brasileiro Série A, now called Brasileirão Betano 2024, has seen a surge in sponsorship funding, with an increase of 66.1%, reaching approximately R$555 million from last year’s R$333 million.


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Significant deals include:

  • Corinthians landed a R$120 million annual deal with VaideBet.
  • Flamengo partnered with Pixbet for R$85 million.

Eighteen out of the twenty Série A teams have sponsorship deals with betting companies. Fourteen teams now feature these companies’ logos in the prime jersey spot, an increase from twelve last season. Additionally, four new betting companies have joined this season, contributing an estimated R$249 million.

Beyond team sponsorships, betting platforms are also investing in other areas:

  • Casa de Apostas secured naming rights to Arena Fonte Nova with a contract worth R$52 million over four seasons.
  • The league itself has been renamed Brasileirão Betano due to a sponsorship deal with Betano.

This influx of sponsorship from betting companies is boosting both the finances and competitiveness of Brazilian football.

Remembering Zagallo

Sambafoot Series launched a new documentary about the football legend Zagallo. Known as ‘Velho Lobo‘ and as superstitious as it gets, Zagallo helped shape what Brazilian football is nowadays — as a player and as a coach.

The first episode is available on Sambafoot’s Youtube channel and the series will receive weekly releases to tell this legend’s life story.