Top tier Brazilian side Corinthians have signed a short-term sponsorship deal with global detergents and adhesives company Henkel.
The brand, headquartered in Germany and best known as the manufacturer of consumer detergent brand Persil, will sponsor the Brazilian club’s in-house coverage of its pre-season tour to the US.
The deal, which covers all Corinthian’s digital output, will last until the team’s first round Copa Libertadores game on 3rd February.
Henkel will use the deal to promote two of its brands: Cascola and Loctite Durepoxi.
Branding for the two products will appear in online news, action and behind the scenes footage published on Corinthians’ digital platforms throughout January.
