With the close of the season in Brazil, come the changes and departures for the next season. At the end of 2023, the current contract between Adidas and São Paulo would end definitively and the São Paulo club had been moving in the market for several weeks to try to find a new supplier of sports clothing for the club.
After reaching an agreement, the club has confirmed that New Balance will be its new sports sponsor and that the link between the two would formally begin in 2024.
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New Balance will be the new sports supplier of São Paulo until 2027
With a statement on their social networks, both New Balance and São Paulo have confirmed the beginning of this relationship that would link them, at least, until December 2027.
On its official website, São Paulo has confirmed the details of the agreement and has given more information about its new shirt supplier:
“New Balance and São Paulo FC, two institutions that have been building an extensive international legacy over the last century, will officially be together starting in January 2024. The global sports brand will be the new supplier of sports equipment to the three-time world champion club. This sports supply agreement will extend until December 2027 and provides for the production of uniforms for the men’s and women’s soccer teams from the youth category to the first team.”
The club did not want to give clues about the date of the announcement of the new shirt for next season, but it was assured that New Balance is already working on it and that it will respect several details of the club’s history:
“The new tricolor ‘mantle’ is being developed by New Balance and will be presented shortly. The uniform will express the characteristics and concepts that have characterized the rich history of São Paulo on playing fields around the world throughout its 93 years of history, which are crowned by great achievements.”
It’s official. News as big as the Morumbi deserves. New Balance is delighted to announce a long-term partnership with the giant @SaoPauloFC! pic.twitter.com/RC0H2FNtyl
— New Balance Football (@NBFootball) December 5, 2023
