Endrick, a star in Palmeiras, has gained immense popularity on social media. He amassed nearly 6 million followers on Instagram, TikTok, and Twitter by August this year.
Remarkably, he achieved half of this growth in the past ten months since debuting for Palmeiras on October 6, 2022, in a 4-0 victory over Coritiba at Allianz Parque. It’s also worth mentioning his signing with Real Madrid.
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In October of the previous year, Endrick gathered 1.9 million followers on these platforms. This week, he reached an astounding 5.7 million followers, with Instagram leading at 3.9 million, followed by TikTok at 1.6 million, and Twitter at 229.8 thousand.
Instagram is where Endrick shares most of his content, primarily featuring photos from his matches and brand partnerships. On TikTok, his posts are more informal, with the most popular one being a video of him dancing with his younger brother, Noah, garnering over 11 million views.
There’s absolutely zero chance (baring major injury) that Endrick doesn’t become an unbelievable number 9.
— All Things Brasil™ 🇧🇷 (@SelecaoTalk) September 4, 2023
Endrick’s collaborations and brand partnerships
In March 2022, at the age of 15, Endrick signed with Wolff Sports & Marketing, an agency exclusively managing his advertising and commercial contracts.
His first deal was as an ambassador for OdontoCompany, the world’s largest network of dental clinics. This partnership included his presence at events, communication campaigns, and personalized actions. In the same year, he became an ambassador for Rei do Pitaco, Latin America’s largest fantasy game brand.
This success is attributed to the agency’s strategic use of social media to tell Endrick’s story and define his behavior as a brand. Fábio Wolff, the managing partner of Wolff Sports & Marketing, praises Endrick’s maturity and commitment to both business and social networks.
Wolff aims for quality partnerships, emphasizing the importance of associating Endrick’s name with real stories beyond financial exchanges, similar to icons like Cristiano Ronaldo, Rafael Nadal, and Roger Federer.
Roc Nation Sports Brazil is also instrumental in expanding Endrick’s reach beyond the field. They recognize the influence of athletes in today’s social media-driven world, where personal authenticity matters.
Endrick’s future looks bright as he has already signed with Real Madrid, with the transfer set for July 2024 when he turns 18. The transfer fee of 72 million euros underscores his potential, and Palmeiras retains 70% of his economic rights.
