Betano, a Kaizen Gaming company, has snagged the title sponsorship for Brazil’s premier football league, Campeonato Brasileiro Série A, in a deal worth 80 million Brazilian reais ($16 million) per season over three years. This partnership surpasses the league’s previous sponsorship with Assaí by $6 million annually.
READ MORE
++ Impact of sports betting sponsorships on Brazilian football
++ Brasileirão contenders: How the Brazilian league title race differs from Premier League, LaLiga
++ Where to watch Brasileirão 2024 on TV and online outside of Brazil?
The sponsorship announcement comes as Brazil legalizes its gambling sector, demanding bookmakers like Betano secure a local license. This regulatory shift opens up new opportunities for the industry.
The 2024 Serie A season, running from April 13 to December 8 will serve as a critical platform for Betano, enhancing its visibility in South America. This move aligns with Betano’s strategy to dominate the Brazilian market, leveraging the newly regulated betting environment.
