William Hill Review UK

Detailed Analysis William Hill 2026

4.8/5
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by
Guarav Roy
Updated
30/03/2023

William Hill offers one of the best betting offers in the UK market, thanks to its wide range of betting and gaming options.

Moreover, the company is committed to offering customers a range of systems and tools that help users control their betting activities better. So, without further ado, let’s look at everything that’s on offer.

4.8/5
Welcome Bonus £30 in Free Bets
Astropay
Neteller
Skrill
Paypal
18+, BeGambleAware, Play Responsibly, #AD
Overview
Pros and Cons
🎁 Bonus £30 in Free Bets
💳 Payments Astropay, Neteller, Skrill, Paypal, VISA, Mastercard
⚽ Sports Football, Tennis, Basketball, eSports, MMA, Boxing, Motorized Sports, Baseball
🛡️ Licence 39225
🕘 Updated 30/03/2023
Pros
Large selection of games
A cash-out in-play feature
Wide range of markets and odd boosts
Cons
Limited payment methods
Restricted in some countries

Latest Bonuses (january 2026)

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William Hill Review

As we said, William Hill is one of the most well-known bookmakers in the UK market. The betting platform simply has everything that a punter in the UK could want. For instance, besides sports betting, William Hill is also the biggest provider of online casino games in the United Kingdom. Available on desktop and mobile, the platform is easy to use across both devices.

In this complete William Hill review, we will provide details on what the platform offers, including bonuses/promotions, local & global betting markets, events, odds, a step-by-step guide on registering on the platform, deposit/withdrawal methods, etc.

With William Hill, users can place bets on a variety of sports. While the selection for niche events on William Hill is more than adequate, the segment where it truly shines is really within the main UK sports. So, read on for our full William Hill review to confirm.

Is William Hill Trustworthy?

Yes, William Hill is a trustworthy site. Founded in 1934 by William Hill, the bookmaker is one of the most trusted names in the betting and gaming market. As far as its home base is concerned, the company is headquartered in London, UK.

From its humble beginning in 1934, William Hill has established itself as the leading online bookmaker in the UK market with over 3 million customers. The firm employs more than 12,000 people across its offices.

Licenses and Registration

William Hill holds two separate licenses, which allows them to offer its services to customers in the UK and to other countries across the world. Since William Hill operates within the UK market, it is regulated and licensed by the UK Gambling Commission.

The Gibraltar Gambling Commission provides the official license of William Hill for all other customers. The company’s registered office is in Gibraltar, and they are also a member of the Gibraltar Betting and Gaming Association.

Responsible Gaming

William Hill encourages responsible gaming by educating its employees and by making any problematic gambling information available to its customers at the sportsbook counter as well as on its website.

The betting platform also provides numerous tools such as deposit limits and timeouts that a player can use to ensure they remain in control. Besides this, it also uses safer gambling interactions like asking players to set limits, arranging conversations with support teams, closing customer accounts, etc.

William Hill Odds

In terms of odds, the William Hill betting platform is very generous. Their payout percentage is very competitive, and when you combine that with the number of promotions they have, you get great value overall. So, go ahead and take advantage of some enhanced odds within some sports.

Top Odds

Simply put, William Hill has some of the best odds in the UK sports betting market. Not only is the platform very quick to put odds on the board for upcoming games but also for many future events.

Take the top banner on its website, for instance, which has six tabs. These are usually full of enhanced odds and other betting promotions that William Hill offers. Thus, you can also boost odds on some golf tournaments and other big events, plus there are also in-play promotions on tennis and cricket.

Decimal, Fractional and American Odds Available

William Hill displays odds in three different formats: fractional odds, decimal odds, and American odds.

Fractional odds are the most popular type of odds in the UK market. Surprisingly, fractional odds are more precise.

The American Odds style shows as either plus or minus a number, giving you the percentage of your bet that you’ll win.

Lastly, the decimal format is less colloquial format but slightly more straightforward in terms of outcomes.

William Hill Sports Betting Markets

With William Hill, you can bet on all your favourite sports as the site has plenty of sports betting markets to choose from, ensuring that punters will not get bored.

The bookmaker is very well known for offering various sports betting markets, which include sports such as football, cricket, rugby, tennis, and much more.

Football Betting Markets

In the William Hill football betting markets, there are markets for not just the top leagues but more obscure competitions across the world.

All of the major tournaments, including the UEFA Champions League, the UEFA Europa League, the UEFA Super Cup, and international matches are offered under the football betting market.

William Hill offers the most popular market types, such as Asian handicap, 1X2 betting (match result betting), double chance, doubles/trebles/accumulator betting, draw no bet, and total goals (over/under), etc.

Cricket Betting Markets

William Hill cricket betting market covers all major and minor cricket tournaments, including international and domestic that are scheduled across the world. You can bet on the latest cricket betting markets online, including test, one-day, and T20 matches.

What makes William Hill cricket betting special is that it offers one of the best odds for pre-match, live, and scheduled matches.

This is how it works: Choose the game of your liking, place your bets on markets such as match winner, tied match, series winner, top bowler, top batsman and more.

Rugby Betting Markets

William Hill has a wide range of rugby union odds and markets across all the sport’s top events and competitions.

Some of the most popular competitions available for rugby betting include Six Nations, International Rugby, The Premiership, and Super Rugby.

The most popular rugby betting markets include match betting, handicap betting, two-way betting, over/unders, and more.

Tennis Betting Markets

Known for the best tennis betting experiences in bookmaking, William Hill exposes a gamer to tennis’s most celebrated championships like the Wimbledon, French Open, US Open, and ATP Tour, among other elite competitions worldwide.

Besides pre-match betting, William Hill offers live match betting for the enthusiasm of fanatics, with markets like winner per set, handicap betting, correct score prediction for the set, under or over six, odds & evens, total points scored, etc.

William Hill Bonuses and Promotions

William Hill has always been fair when it comes to bonuses and promotions. They treat their new Sportsbook customers to an attractive welcome bonus no matter which platform they choose to play on – website or mobile.

To claim William Hill welcome bonus, you need to create an account with the platform and use the bonus code.

Besides the welcome offer, William Hill customers can enjoy a range of fantastic promotions every day, from bonus drop offers to boosted odds and free-to-play games.

Sign-Up Offer

William Hill provides an attractive sign-up offer for all new customers. To claim the William Hill new customer offer, you are required sign-up, and deposit £10 using the promo code.

Upon signing up, William Hill will give two £15 free bets credited to your account after settlement of the first qualifying bet.

The free bets for William Hill’s new customers will expire 30 days after the qualifying bet is placed.

Scratch of the Day

Scratch of the Day is an incredibly easy way to bag yourself free bets and other prizes every day at William Hill.

The William Hill Scratch of the Day is a free-to-play game available to daily customers in which customers can win free bets, bonuses, price boosts, and much more.

After loading the game, customers simply must play the virtual scratch card to reveal a prize.

This is one of the great offers from William Hill as it gives you a risk-free chance of receiving free bets and other prizes each day.

Acca Freedom

With the William Hill Acca Freedom offer, customers can claim a free odds boost or Acca Insurance for their accumulator bets daily.

Acca Freedom Insurance is a promotion from William Hill that applies to accumulators consisting of 5 selections or more and works so that if one leg lets you down, you will receive your stake back up to £20.

What stands out about this offer is that you can bet on one sport or market or mix and even match various sports and markets.

Best Odds Guaranteed

William Hill is one of the best bookmakers in the UK market offering the best odds guaranteed to all valid bets.

This offer is open to both existing and new customers. William Hill’s best odds guaranteed are applicable on all the UK and Irish horse and greyhound races.

You can bet from 10 a.m. on the day of the race, and it applies to a range of horse racing bet types — singles & multiples.

It is to be noted that the bets placed before the time will be settled at the price taken or at the starting price (SP) if no price has been taken.

Free or 4

Free or 4 is William Hill’s free-to-play game in which players simply need to pick six games that will have either three or four goals in them.

With William Hill Free or 4, you have a free chance to win up to £200 in free bets.

The promotion is available for popular leagues like the Premier League, Championship, League One, etc.

If all 6 of your selections are correct, you’ll get yourself £200 in free bets (paid as 8 x £25 free bets).

William Hill Events

William Hill offers several other events to wager on besides the most popular sports in the UK listed above.

Besides the popular sports in the UK listed above, William Hill offers a comprehensive betting experience for sports fans.

Bettors can browse one of the largest selections of betting opportunities like MMA, boxing, horse racing, NBA (basketball), NHL (ice hockey), motor racing, volleyball, handball, tennis, athletics, and even esports.

Special, dedicated sections for important events such as the FIFA World Cup and Olympics add to the portal’s popularity.

In short, at any given time, the portal offers hundreds of bets from multiple events, spread over multiple sports. You can enjoy various handpicked casino games like roulette, slots, jackpots, and much more.

William Hill Sports Betting Features

William Hill has an extensive selection of sports betting options and interactive games along with useful promotions.

The betting platform offers an unrivalled in-play betting section, coupled with some sports betting features like cash out, live streaming, and #YourOdds.

Cash Out

William Hill cash out feature gives you the option to cash out a bet which isn’t settled yet at the cash out value being displayed.

The cash out feature is only available if the bet is still running, and betting is still available on every unsettled selection.

But this feature is not available on any each way (EW) bets and accumulator bets.

Cash Out is available for selected betting markets across a variety of sports, including football, cricket, golf, tennis, American football, rugby, snooker, boxing, and volleyball, among others.

Live Streaming

William Hill has a great live streaming schedule that allows customers to live stream various games like horse racing, greyhound racing, football, tennis, and cricket.

The bookmaker is well known in the betting market for having the widest choice of live streaming options with in-play betting.

To access any of the live streaming features, users need to select the WHTV option on the William Hill website. The live streaming feature will make your betting experience even more enjoyable.

#YourOdds

At William Hill, you’ll find pre-game and in-play football odds on loads of football competitions.

Customers who want their own personalized odds bet should tweet @WilliamHill (official Twitter account of William Hill) using the #YourOdds hashtag and their request.

The official William Hill Twitter team will then tweet back and add a bet slip link directly to the customer so that they can easily bet on it.

You can add a maximum of six (6) selections, subject to the maximum combined odds of 10,000/1.

How Does William Hill Work?

William Hill is the largest provider of online gambling and gaming to UK customers.

The entire line-up of betting markets is accessible to those who sign up for a William Hill account.

The registration process is simple and doesn’t take more than a few minutes.

To use the William Hill betting platform, all the bettor needs to do is follow these simple steps:

  • Visit the William Hill website or app and click on the ‘Join Now’ button
  • Enter your personal details, register, and login into your account
  • Make your first deposit
  • Place your bet
  • Request a withdrawal and receive your winnings

William Hill Login and Registration

If you are not an existing William Hill customer, you can register on the website or app and create your account within minutes.

The registration process is very straightforward. Simply visit the William Hill website or app and click on the “Join Now” button and follow the requisite steps to create your account.

Creating an Account at William Hill

Creating a William Hill account is fast, easy, and convenient. To open your William Hill account, follow these simple steps:

  • Visit the William Hill website or App and click on the “Join” button
  • Enter your details like name, phone number, e-mail, etc., as requested
  • Enter your username and password
  • Choose your security question and answer
  • Use the promo code to get the sign-up offer
  • Read and accept the Terms & Conditions of William Hill and proceed with account registration by clicking on “Accept and Join.”

Personal Information and Data

The William Hill account registration process is simple, however, you need to provide your personal details like full name, date of birth, and contact information (email/phone number).

William Hill protects its customers from online fraud and ensures its customers are of legal betting age.

Hence the customers require to verify their personal details using one legal document, an ID, a driver’s license, a birth certificate or a passport.

So, rest assured about the data and any documents you provide, as William Hill always keeps them secure.

Finalization of Registration and Login

To open an account at William Hill and place a bet, you must finalize your registration process with the bookmaker.

For this process, you need to read William Hill’s Terms & Conditions as well as the cookies policy. If you are happy with these, agree to them and proceed with account registration.

Bets placed in William Hill are covered under the company’s terms & conditions, so a user must be aware of them beforehand.

William Hill Mobile App and Devices

With William Hill mobile apps, punters can enjoy a definitive betting experience. You can download the William Hill mobile app on both Android and iOS devices.

This William Hill mobile app has several great features, making it flexible for users to wager and stream live sports, among other things whenever and wherever they are.

Installation on an iOS Device

William Hill enhances the playing experience of iPhone users through its exclusive iOS app.

The William Hill iOS App is compatible with iOS 8.0 or later devices. You can install the William Hill app on your iOS devices by following the below steps:

  • Go to the Apple App Store on your device
  • Search for the William Hill app
  • Click to start your download
  • Install the app to enjoy the benefits of the William Hill iOS app at no additional costs

Installation on an Android Device

With the William Hill Android App, you can place your bets wherever you are. The William Hill Android app is free to download and simple to use. You can download the Android app by following these simple steps:

  • Search for the William Hill mobile app on Google Play Store
  • Download the app on your phone by clicking on the “Install” button
  • The app will be downloaded automatically on your device
  • Open the app to start betting on all your favourite sports events

Access via Browser

The William Hill mobile browser is easy-to-use on your mobile device. In fact, it has all the same functions as the desktop website.

If you don’t have the app, then you can also access the William Hill betting platform either through a Chrome or Safari browser on your mobile device. Simply follow the below steps:

  • Visit the website https://www.williamhill.com/
  • Create your account if you are a new user
  • Register/login with your credentials and start betting

Live Betting

William Hill knows that the revolution of live betting is giving a great experience to users. As such, they have set up one of the best live betting services for its punters.

With live betting, customers can get instant prices on thousands of markets and stay close to the heart of the action with live streaming and advanced in-play scoreboards.

When it comes to live betting, the bookmaker offers a wide range of sports like football, basketball, tennis, horse racing, and golf, among others. Moreover, they have cash out for all their live betting events.

Live betting has become more popular than pre-match betting, as it takes away the requirement to study form and stats prior to a match and lets you decide what you think is worth punting on.

So, go ahead and access the live betting feature of William Hill on both desktop and mobile devices.

Deposits and Withdrawals

When it comes to deposits and withdrawals, William Hill provides a wide range of options to its customers. This is to make it easy, convenient, and flexible for its customers to choose a method that suits them best.

Once your William Hill account has been opened, you can deposit or withdraw from your account using the respective functions.

Deposits at William Hill

William Hill provides a wide range of deposit options to its customers. A popular deposit method at William Hill is the use of credit cards (Visa, MasterCard, and Electron).

That said, other deposit methods like PayPal, Skrill, Apple Pay, Neteller, bank wire transfer, etc., are also available.

The minimum deposit one can make with these cards is £5, and the maximum deposit is £99,000. All you need to do here is click on the “Deposit” button and choose a payment method and make the deposit.

Withdrawals at William Hill

If you are looking to make a withdrawal from your William Hill account, you can use a variety of withdrawal methods that are accepted by the betting platform.

In terms of withdrawals, there are various methods like debit cards, bank transfers, or e-wallets like Skrill, Neteller, and PayPal.

Here’s how it works: choose the withdrawal method, enter the withdrawal amount, and then click on the ‘Withdrawal’ button to confirm.

Speaking of William Hill withdrawal time, with Visa Direct, customers can withdraw their funds within a couple of hours. If you opt for other withdrawal methods, it will usually take between one to five days.

Customer Service

As one of the renowned bookmakers in the world, William Hill provides channels to ensure their customers get help when the need arises.

The type of customer care communication channels available at William Hill includes email communication, live chat, phone services, and social media messaging.

If you experience problems, you can visit their customer services page on their account and use the live chat option to communicate with them.

An advantage of this live chat feature is that you can explain the problems you are facing, and their live chat agent will be able to help you instantly.

For getting in touch with their phone and email support team, you can visit their “Contact Us” section. Here, you can access their phone numbers and email addresses.

To contact William Hill on their social media platforms, such as Twitter and Facebook to resolve your issues, you can drop them a message to them on their respective social media platforms.

About the Company

William Hill is the largest provider of online gambling and gaming to UK customers.

Their sportsbook boasts a strong reputation for covering an extensive selection of potential bets, including live betting, and useful promotions to optimize the user experience.

Available on desktop and mobile, the navigation menus and categories are very intuitive and easy to use across devices.

Since William Hill operates within the UK market, it is licensed and regulated by the UK Gambling Commission. It is also licensed by the Gibraltar Gambling Commission for providing service to all other customers.

William Hill Final Verdict

William Hill has a rich and proud history in the global sports betting and gaming market.

It has maintained its position as the leading bookmaker in the UK market. From competitive odds to attractive bonuses/promotions, features, and customer service, they have it all, making it a betting site of choice for several punters.

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William Hill Frequently Asked Questions

Below, we will answer some of the most common questions related to the betting platform that will help you bet without giving it a second thought.

Does William Hill Have Cash Out?

Yes, William Hill has a cash out feature for both mobile and desktop users, allowing customers to close a bet early.

Cash out is available for selected betting markets across a variety of sports, including football, cricket, golf, tennis, American football, rugby, snooker, boxing, and volleyball, among others.

What Payment Methods are Available at William Hill?

William Hill provides a wide range of payment options to its customers, making it easy, convenient, and flexible for its customers to choose a method that suits them best.

Some of the payment methods available at William Hill include debit cards (Visa, MasterCard, and Electron), PayPal, Skrill, Apple Pay, Neteller, and bank wire transfer, among others.

What Bonuses and Promotions are Available at William Hill?

William Hill is a premier betting site with attractive bonuses and promotions. They treat their new sportsbook customers to an attractive sign-up offer.

Besides the welcome offer, William Hill customers can enjoy a range of fantastic promotions every day like William Hill Lucky 7, #YourOdds, bonus drop, free-to-play games, etc.

What is William Hill’s Minimum Deposit?

The minimum deposit amount at William Hill is £5. The bookmaker provides a wide range of deposit options to its customers, making it easy, convenient, and flexible for customers to choose a deposit method that suits them best.

Does William Hill Have a Mobile App?

Yes, William Hill has a mobile app for both Android and iOS devices. With the William Hill mobile app, punters can now be able to enjoy a definitive betting experience.

This makes it flexible for users to wager and stream live sports, among other things whenever and wherever they are.

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