Earlier in second place, the Barcelona man dropped to eighth in the 2016 rankings.
Neymar lost six positions in SportsPro Magazine’s ranking of athletes with greater marketing potential in the next three years, and the Brazilian national team captain fell to eighth. Neymar even lost the lead among football players, as Paul Pogba of Juventus came second. NBA star Stephen Curry leads the list. Neymar came to lead the rankings in 2012 and 2013, but dropped to seventh in the following year. After returning to the second position in 2015, the Barcelona striker finished in his lowest position this year. Brazilian attacking midfielder Alex Teixeira, who was sold by Shakhtar to Chinese side Jiangsu Suning for €50 million in January, appears 30th on the list.
Top 10:
1. Stephen Curry
2. Paul Pogba
3. Virat Kohli
4. Jordan Spieth
5. Anthony Joshua
6. Kei Nishikori
7. Lydia Ko
8. Neymar
9. Missy Franklin
10. Mikaela Shiffrin