Sport Recife employ fans' mothers as stewards in an attempt to deter fighting
Sport Recife have decided to employ fans’ mothers in an attempt to deter fighting.
The scheme, which has been put together by public relations company Ogilvy, was trailed during Sunday’s Clássico dos Clássicos against local rivals Náutico at Ilha do Retiro.
The plan involved 30 mothers wearing vests saying Seguranca Mae (Security Mums) working as stewards around the perimeter of the pitch.
Their involvement in the match, a 1-0 win for Sport, seemed to have the desired effect, as there was reportedly no arrests made.
For Ogilvy Vice-President Aricio Fortes, the scheme has the potential to be a success.
“The idea was to make the most fanatical supporters aware and help in some way to bring peace to stadiums,” he told Sport’s website, as reported by The Guardian.
“At the end of the day, no one wants to fight in front of a mother, especially his own.”
Sport will hope this initiative can be a positive for the club off the pitch, as they look to defend their Campeonato Pernambucano crown and build on their 11th place finish in the 2014 Brasileirão on it.