Chelsea star David Luiz appointed new UNAIDS International Goodwill Ambassador
The Joint United Nations Programme on HIV/AIDS has appointed the Brazilian star as an ambassador. The programme leads and inspires the world to achieve its shared vision of zero new HIV infections, zero discrimination and zero AIDS-related deaths.
David Luiz will support UNAIDS by promoting the organization’s key advocacy and outreach initiatives.
“I am convinced that David with his heart and compassion will make a big difference reaching out to millions of young people,” said UNAIDS Executive Director, Michel Sidibé.
“In football, players come together to produce results. In the same way we must unite and as a team get to zero new HIV infections. During the World Cup, everyone’s eyes will be on Brazil and David will be an inspiration both on and off the pitch.”
The 26-year-old will also help mobilise football fans around the world, particularly young people, with important messages calling for an end to discrimination, advocating for HIV prevention and access to HIV treatment for people living with HIV.
“It is a massive honour to be a global ambassador for UNAIDS and I want to use this position to spread the word about how to overcome AIDS around the world,” said David Luiz.
”People will be looking to my country Brazil to see great football at the World Cup and this is a great opportunity for UNAIDS and I to speak out—and I want to help make UNAIDS the winning team.”
The former Benfica star is also featured in Protect the Goal which is a UNAIDS campaign using the popularity and convening power of sport to raise awareness of HIV and drive young people to commit to HIV prevention.
In addition, he is promoting UNAIDS’ #zerodiscrimination campaign, which calls on people to celebrate everyone’s right to live a full life with dignity – no matter what they look like, where they come from or whom they love.