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Adidas stops selling ‘sexual’ World Cup t-shirts following complaint from Brazil

Rousseff is concerned about Brazil's image
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A formal complaint from the Brazilian government had led the sports clothing manufacturer to withdraw the products from sale.

One t-shirt depicts a woman in a bikini on the front and the words 'Lookin’ to score -Brazil'. The other reads 'I (heart) Brazil' with a thong depicted inside the heart.

Brazil is working hard to make sure that the country's image is not related to sex appeal and is anxious that the World Cup is not used for 'sexual tourism'.

Brazil's president, Dilma Rousseff, tweeted: "Brazil is happy to receive tourists for the World Cup, but it is also ready to combat sex tourism."

An Adidas statement released within hours of the Brazilian complaint said: "Adidas always pays close attention to the opinion of its consumers and partners. Therefore, it is announcing that these products will not be sold anymore."


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