ESPN Brasil have reported that Corinthians are in discussions to sell the naming rights for their brand new stadium, which is due to host several games at this summer’s World Cup.
The Arena Corinthians, which has a capacity of over 48,000, cost the club around £300million to construct and now they are investigating avenues to recoup some of the money spent.
Brazil’s largest stationery company Kalunga, who sponsored the club’s strips between 1985 and 1994, appear to be in pole position to earn the naming rights- for a cost of £6million per annum for a period of twenty years. Tis would earn Corinthians about £120million back on their initial outlay.
Added to this is the fact that Kalunga’s links with the club are deep ones. Not only have they sponsored the club for a long period of time; one of the directors at Corinthians, Paul Garcia, is an owner at Kalunga.
