Flamengo announce 3-year Peugeot sponsorship
Flamengo will be sponsored by car manufacturer Peugeot for the next three seasons, the club revealed on their official website on Thursday morning.
The agreed contract with the French car giant will be voted upon by the club's directors next Tuesday, with further details to be announced at a press conference on Monday.
In just 15 days at the helm, the new president and board have secured a new season-long sponsor for Brazil's best supported club—something that the previous board failed to achieve for the 2011 and 2012 seasons.
That is a fact made even more remarkable by the club's sale of star players Ronaldinho Gaúcho and Vagner Love in recent times, both of whom add significant value to the club as a marketing tool.
The news comes after a disappointing few days of news for Flamengo fans in which the club has been forced to sell, or look to move on, first-team players to balance finances.
Under previous president Patricia Amorím, the Rubro-Negro missed payments to players and creditors on several occasions, earning the club a reputation for poor financial management.